With a custom membership and eCommerce website, Ali and her team generated $30,000 in revenue during the first 3 months.
“When we wanted to build our membership site, we wanted more than a technician to push buttons. We wanted a resource to consistently help us grow our business.”-Alison Werder
For traditional brick and mortar businesses, having a generic website or Facebook page is not enough to create consistent monthly recurring revenue.
Take for example, Alison Werder of Ali J Boutique. She knew her shop offered more than just stylish clothes and wanted to leverage her customer’s experiences it grow her business.
“We hit the place where we figured out that what we had rocking in our brick and mortar store was so much more than selling clothing. It was service based and it was also educational. Our customers loved to learn how we put outfits together and how to do it themselves. They also loved being a part of this community and considered us friends. That’s when we realized we wanted to translate what we had into the online space and move towards a membership site.”
However, Ali and her team hit a snag: They had no idea how to build a membership site.
Researching how to build a membership site was time consuming. Analyzing all the options available was overwhelming. And setting up all the technical details required too much focus away from the business.
After looking into developer referrals from other business owners, Ali quickly hit another problem: They wanted more than a technician who would “push buttons” but rather an experienced team who specialized in membership and eCommerce sites.
“We wanted to find someone who was really in tune with our company. Instead of us basically telling somebody in detail what we needed and just having them do it, we wanted somebody who could come in and understand our strategy and put together a framework around a membership-based business to drive monthly recurring revenue.”
At Brick & Click Co, we use our unique Brick to Click Workflow to capture a business owner’s vision and turn it into a beautiful, functional, and revenue generating membership and eCommerce website.
After Ali and her team reached out to Brick & Click Co, we walked them through our Brick to Click Workflow beginning with Foundation Mapping. We listened to Ali’s vision for her customers and then organized a cohesive list of membership site functionalities that fit her business’s needs. Some of the functionalities included:
- Personal profiles for individual members
- Tiered membership levels (ex Gold, Silver, and Bronze)
- Content control and protections
- eCommerce integrations and analytical reporting
- Security, site speed, and uptime
- Affiliate programs
- Discounts and coupons
- Payment gateway integrations (ex Paypal, Stripe, etc.)
After, Foundation Mapping, we proceeded to Template Customizing where we took our standard membership and eCommerce site template and tailored it to her needs. Our site template consists of the best membership and eCommerce plugins and tools available to generate monthly revenue such as:
- WP Engine for hosting (excellent support team, faster site speed)
- Memberpress for membership capabilities
- Woocommerce for ecommerce capabilities
- BuddyPress for community capabilities
- Boss Theme for tying everything together
We finished with Site Staging and Launch where we worked directly with Ali and her team to ensure every detail was to their liking, and more importantly, to their customer’s liking.
Following our unique Brick to Click Workflow allows us to shave weeks off of website development time, allowing our clients to generate monthly recurring revenue sooner.
After launching her customized Brick & Click Co membership site, Ali boosted gross volume of membership sales by 55% after launch:
She also posted over $17,000 in gross volume of physical good sales in first 3 months: